mercredi 6 juin 2007

Ce qu'un blogueur doit améliorer

source en anglais


This is a difficult question to answer with a sweeping statement because each blog is different and needs different levels of attention put to different areas of it depending upon many factors. Having said that - there are a number of areas that I’d suggest bloggers consider devoting serious time to.

• Writing Content - without content your blog is nothing.

• Sourcing Content - this will depend upon the type and style of blog you’re running - but if your blog is not solely about original content (for example here at ProBlogger I mix original content and link/quote posts to other blogs) you need to work on developing good sources of content via RSS, other sites, alert lists etc.

• Design - while not essential to be successful I believe that thinking about how your blog is designed and laid out can improve it on many levels.

• Income streams - not all bloggers are into making money from blogs but I’m assuming most readers of a blog on the topic are. This doesn’t just happen - put time aside to learn about different income streams, ad positioning, affiliate programs etc

• Networking - I’m a massive believer in NOT blogging in a vacuum. Build relationships with other bloggers and site owners - work on common projects, share ideas, learn from one another.

• Promotion and PR - You don’t have to hire a PR company or have a complicated publicity plan - but ask yourself how potential readers will find your blog and work on some ways to get your name out there.

• SEO - Most web users start with search engines when looking for information online - if you’re not working on being on the end of their searches you could be ignoring potential readers.

• Trend Watching - I recommend that bloggers keep an eye on the big picture as well as their blogging niche. Is your niche growing or shrinking? What opportunities might exist to expand your blog or even start another one? Are their areas within your niche that can be developed?

• Tracking Performance - I devote time each day to analyzing the performance of my blogs on many fronts including traffic levels, earnings, mentions on other blogs, search engine rankings etc. Keeping an eye on these internal trends help to determine future strategy.

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